Different thinking in exporting

Nov 25, 2022

Different regions nourish different cultures, and cultural diversity determines the differences in people's understanding of culture, which are manifested in values, customs, religious beliefs and aesthetic concepts. In establishing different target markets, we need to take full account of the differences in different countries and different cultures for the same product. For example, the Buddhist country of Thailand, bathroom products will be more attractive to the choice of Thai users when the Buddhist color is heavier, and for example, like Malaysia, Indonesia, Brunei and other Islamic consumers, will prefer Muslim style bathroom products. In addition, bathroom export enterprises should also pay attention to the cultivation of cross-cultural business skills, such as cross-cultural understanding, thinking, judgment and decision-making skills, etc., the master of these skills will have an inseparable and close relationship with the success of international trade.


At present, the technical content of sanitary ceramics exports in our country is low, which is easy to suffer trade barriers; The export main body is fixed, the export market has the limitation; Financing difficulties, so that the enterprise operation blocked and other problems. In order to solve the export problem of sanitary ceramic products, Chinese sanitary ceramic enterprises need to master the core technology and improve the competitiveness of their products. While retaining the original market, they should also strengthen the development of new markets. The government and financial institutions should jointly ensure enterprise financing.


Over time, appeared a batch of national sanitary ware enterprises in our country, have a certain foundation, but the brand accumulation is still relatively weak, so the national sanitary ware enterprises want to go abroad, heighten the independent brands in overseas markets, with foreign well-known brand cooperation, can take into the overseas market by way of OME, etc. Among them, Tangshan Taik Technology Co., Ltd. has high-end sanitary ceramics OEM factory, and many sanitary ceramics industry well-known brands (such as American Standard, Panasonic, etc.) for long-term OEM cooperation.


There is also a way that the domestic sanitary ware enterprises to work and business cluster, the collective set up sanitary ware business cluster in the overseas market, concentrated forces to jointly force the overseas market, more typical Zhejiang business help they in the Middle East and Southeast Asia in the form of a chamber of commerce business cluster.