Competition in sanitary ware industry

In recent years, the sanitary ware market in our country develops quickly, driven by the real estate and hotel industry, and the market size grows rapidly. However, due to the fierce competition between local enterprises and foreign brands, most of the sanitary ware enterprises in our country compete in the middle and low market, and the profits are low and thin. From export point of view, the traditional Europe and the United States and other sanitary ware imports big country is affected by the economic crisis, THE growth of IMPORT slows down, and the emerging market country because improves people's livelihood and the demand of infrastructure construction, led the development of sanitary ware industry, to our country sanitary ware import growth rise. Understanding the current situation and development trend of the sanitary ware industry, import and export market conditions, and positioning overseas target markets are the problems that Chinese sanitary ware enterprises need to pay attention to.

A good brand can bring benefits to both brand owners and users. Brand is an important component of enterprise value, an important means to realize enterprise value, and an effective means for enterprises to compete in the market. Taik is a well-known international sanitary ware enterprise in China. It is one of the first high-tech enterprises focusing on the design, research and development, production and sales of sanitary ceramic machinery in China. With a production workshop covering an area of 53,200 square meters, it can undertake the overall process design, equipment installation and commissioning and after-sales technical services of large and medium-sized sanitary ceramic enterprises. It is a widely recognized provider of sanitary ceramic technical equipment solutions, equipment manufacturers and technical service providers in the domestic and foreign sanitary ceramic industry. Enterprise independent brand refers to the brand and property right that the enterprise independently develops and owns the ownership and control of intellectual property rights, and can control and make decisions by itself, as well as the economic benefits generated by the brand. At the beginning of its establishment, SUNLETS Group has determined and implemented the development concept of enterprise technology innovation as the core to create brand value.

From the perspective of the global sanitary ware import market, the global sanitary ware market consumption is mainly concentrated in the United States, Germany, France, Britain, Italy, Japan and other European and American developed countries, in addition, some emerging countries, such as Russia in the sanitary ware consumption market proportion is also gradually rising. From the point of view of the import market, China is still the first exporter of sanitary products, due to the impact of some labor costs rising, industrial policies and other factors, the famous sanitary product brands in the United States, Europe, Japan and other countries will transfer the manufacturing business and logistics business of sanitary products to developing countries. Its advantages gradually turn to the front end of the business market research and new product design and product marketing.