Tangshan Taik marketing strategy under COVID-19

Since ancient times, there is a green south of the northern white is divided into ceramic distribution pattern in our country, Hebei has a long history of ceramic production, throughout the geographic distribution, enterprise distribution is very wide, scale of industry as a whole is very huge, among them, the Tangshan established the precedent of sanitary ceramics production in China, after growing up to now, Hebei ceramics has become a pillar industry with strong industrial foundation, complete industrial system, skilled production technology, wide radiation area, and very historical tradition and regional characteristics in Hebei and even the whole country. Tangshan, Hebei is one of the three mountains in the production area of China's sanitary ceramics.

Since the 1990 s in China, is the sanitary ceramics exporter, new crown pneumonia outbreak hit, sanitary ceramics industry in China caused a major crisis, starting in 2020, because of the new champions league pneumonia outbreak, the world economy received shocks, the entire sanitary ceramics market demand are greatly reduced, collective falling sales.

In the current downturn, Tangshan Taik technology co., LTD marketing strategy shift in time, due to the global spread of the new champions league pneumonia outbreak, makes the traditional off-line marketing mode were hit by a major Tangshan Taik development new pattern of consumption of new forms, with artificial intelligence, new technologies, such as big data as the foundation, double sales model online interactive integration. Establish a perfect domestic and foreign marketing network system, and a number of sanitary ceramics enterprises to establish close business relations. The offline sales model can solve the problem of covering domestic and local consumers, while the online sales platform can make more accurate marketing plans for brand promotion and pricing strategies based on the judgment of consumption and sales data. Online and offline multi-channel sales promote information sharing and, to a certain extent, reduce the operating costs of enterprises. In THE FACE OF fierce MARKET competition, Tangshan Taik Cooperates with many international and first-line sanitary ceramic brands to establish OEM factories, forming a brand advantage that belongs to Tangshan Taik alone.

Tangshan Taik technology co., LTD., focusing on research and development of sanitary ceramics machinery design, production, sales of high-tech enterprises, covers an area of 26 acres, has a 96 meter long tunnel kiln, 128 cubic meters of shuttle kiln, a 10 mold casting of high pressure rotary drum machine, 3 12 mold casting of high-pressure pot machine, a 10 die tank casting machine (dual mode), With 43 empty vertical casting tables, Tangshan Taik's annual production capacity can reach 600,000 units, which can meet most industrial manufacturing requirements.