Smart Toilet -- The ‘‘new Blue Ocean’’in The Field Of Smart Home

According to Quantuo data, in recent years, as an emerging category, the market penetration rate of intelligent toilet is low, coupled with the hot real estate, and the volume is growing rapidly year on year. However, in 2018-2019, the demand of intelligent toilet market gradually returns to rationality. With the change of living standards of domestic consumers, the market penetration rate is gradually rising, and the intelligent toilet is changing from "luxury products" to "popular products".

In the first half of 2020, affected by the epidemic, the growth rate of intelligent toilet market will slow down. The retail volume of intelligent toilet (cover) was 1.6 billion yuan, up 3.6% year on year, of which the retail volume of all-in-one machine was 1.02 billion yuan, up 6.4% year on year, and the retail volume of toilet cover was 590 million yuan, down 0.9% year on year.

With the release of the epidemic situation in most cities in China, it is expected that the growth rate of intelligent toilet (cover) in the second half of the year is expected to beat that in the first half of the year, and the growth rate of annual retail sales can reach 8.9%. Among them, the annual retail sales of intelligent toilet integrated machine is expected to reach 2.69 billion yuan, with a growth rate of 12.4%; the annual retail sales of intelligent toilet cover is expected to reach 1.52 billion yuan, with a growth rate of 3.2%.

However, it is worth mentioning that with the gradual weakening of the impact of the epidemic and the pull of consumption policies, the growth trend of the intelligent toilet industry in the second quarter has been significantly better than that in the first quarter. Among them, retail sales in the second quarter increased by 17.2% year-on-year, far more than - 17.4% in the first quarter.