2022 Hangzhou Asian Games Postponed Official Sanitaryware Suppliers Being Effected.
May 10, 2022
2022 Hangzhou Asian Games official announcement postponed
On May 6, the Olympic Council of Asia announced that its Executive Committee, after thorough discussions with the Chinese Olympic Committee and the Hangzhou Asian Organizing Committee, decided that the Olympic Games, which was originally scheduled to be held in Hangzhou, China from September 10 to 25, 2022 The 19th Asian Games will be postponed, and the new date will be decided after tripartite consultation.
The postponement of the 2022 Hangzhou Asian Games will have a certain impact on Hangzhou's economy, advertising brands and athletes. For athletes, one minute on stage and ten years off stage, and the postponement of the Asian Games can only choose to wait helplessly; for home furnishing building materials companies, in large-scale sports events, it is also their own competition, off the field. Marketing operations cannot be ignored. After brands such as 3trees and Jiumu gained marketing dividends in the Olympic Games, many home furnishing and building materials companies have entered the 2022 Hangzhou Asian Games.
According to Sohu Focus Home, more than 17 home building materials companies have been signed as suppliers for the Hangzhou Asian Games, which are divided into two categories: official exclusive suppliers and official non-exclusive suppliers, including home improvement, kitchen appliances, ceramics, mattresses , bathroom, paint, doors and windows, wallpaper wall coverings, smart door locks, clothes drying machines, etc.
Official Exclusive Supplier:
Kitchen Appliance Supplier - Robam Electric
On March 22, Boss Electric stated on the interactive platform that the company was the exclusive supplier of official household kitchen appliances for the 2022 Hangzhou Asian Games. In 2021, Robam Electric achieved operating income of 10.148 billion yuan, a year-on-year increase of 24.84%; net profit attributable to shareholders of listed companies was 1.334 billion yuan, a year-on-year decrease of 19.66%.
Architectural Ceramic Supplier - Mona Lisa Tile
The Mona Lisa tile brand is affiliated to Mona Lisa Group Co., Ltd. and is the exclusive supplier of official architectural ceramics for the Hangzhou 2022 Asian Games, focusing on innovative products such as ceramic tiles, ceramic slabs, slate, and porcelain art in residential and It has applications in the fields of public building decoration, custom home furnishing, and art applications, covering nearly 3,000 stores nationwide.
Mattress Supplier - Gujia Home Furnishing
On April 23, the official mattress exclusive supplier signing conference for the 19th Asian Games in Hangzhou in 2022 was held in the Hangzhou Asian Games Organizing Committee Building. Gujia Home Furnishing Co., Ltd. has officially become the exclusive supplier of official mattresses for the 19th Asian Games in 2022.
Smart Lighting Supplier - Bright Light
On January 7th, the signing ceremony of the exclusive supplier of the official intelligent lighting and control system services for the 19th Hangzhou Asian Games in 2022 was held in Hangzhou. Guangzhou Yaoyouguang Lighting Technology Co., Ltd. officially became the exclusive supplier of the 2022 Hangzhou Asian Games.
Official non-exclusive supplier:
Coating Supplier - Carpoly
Bathroom Suppliers - Wrigley Bathroom, Lehua Smart Bathroom
Door and window supplier - Huangpai doors and windows
Smart Clothes Dryer Supplier - Good Wife
Yuba Supplier——Aopu Home Furnishing
Decoration service provider - Shengdu Home Improvement
Ceiling supplier - French Lion Dragon
Down Bedding Supplier - Lanbo Sleep
Smart Door Lock Supplier - Huacheng Technology
Wallpaper and wall covering supplier - Aisi Home Furnishing
Decoration service provider - Mingpin Decoration
Coating supplier - Sanhe Seiki
Smart Energy Solution Provider - Chint Home
Sponsoring large-scale sports events is a good opportunity to demonstrate the strength of the enterprise and increase the exposure of the brand, which can ultimately feed the enterprise to enhance the brand influence, popularity and reputation.
Large-scale marketing activities of sports events are a good opportunity for corporate brands to create public opinion topics and increase popularity. Seizing the opportunity can ultimately increase the influence, popularity and reputation of corporate brands to a certain extent. With the postponement of the Asian Games, the manpower, material resources, and energy that have been consumed cannot be seen as expected. These more than 17 home building materials brands need to open their own Plan B in the second quarter to find a remedy for marketing exposure. Second choice.
